CRL - Community Rail Lancashire

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CRL Takes A Third

The annual ACoRP Community Rail Awards were held in Derby last night with around 400 invited guests attending the gala dinner.

Community Rail Lancashire were shortlisted in three categories and took a third place in the Best Marketing or Communications Campaign¬†for their Todmoden Curve ‘Switch’ Campaign.

The Switch campaign was developed by Community Rail Lancashire. Lancashire County Council, Norther nand Burnley Council to raise awareness and use of the new Todmorden Curve service form Accrington and Burnley to Manchester and Salford.

Using an imaginative combination of traditional and digital marketing methods the key objective was to get commuters out of their cars and onto the train. The campaign ran for five months over autumn and winter 2016/17 and resulted in average growth of 29% and an average of 6,000 additional passengers per period.